Project Description

Client: Silicon Valley Council on Aging

I produced this complex annual publication for 5 years. It is used by counselors to advise seniors on purchasing Medicare plans. The challenge was to transform piles of raw content and data into a manageable format, to help seniors make informed choices about their healthcare.

Information design, form factor, graphic design, overseeing printing.

This is information design at its most geeky fun with, beleive it or not, a large usability component. Presenting masses of complex tabular data that will inform an individual’s access to healthcare requires in-depth understanding of the context, user, usage scenario, production technology, and sensitivity to the content.