- Case Study -
Macy*s Search Tool
Multi-channel Ecommerce
UX Project Management Design Prototype Testing
Challenge
Improve search experience and conversion rate by giving fewer but more relevant results.
Recommended Solution
- Guide the merchandising department in a review of process and information architecture to find ways to improve the quality of data at the source.
- Work with dev to improve search mechanics and faceting to provide higher quality results.
- Collaborate with UI engineers for better usability with predictive search, and enhanced UI tools.