- Case Study -

Macy*s Search Tool

Multi-channel Ecommerce
UX Project Management Design Prototype Testing

Challenge

Improve search experience and conversion rate by giving fewer but more relevant results.

Recommended Solution

  1. Guide the merchandising department in a review of process and information architecture to find ways to improve the quality of data at the source.
  2. Work with dev to improve search mechanics and faceting to provide higher quality results.
  3. Collaborate with UI engineers for better usability with predictive search, and enhanced UI tools.

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