Education Non-profit
Strategy Leadership Design Website Admin E-newsletter Admin Analytics Social Media Copywriting Marketing

Description

Sunnyside Public Elementary School Communications Strategy

As Communications Chair, I developed an on- and off-line marketing and communication plan for diverse public school. Direction was based on conversations with the principal and staff, the PTA’s agenda, and study of the parent community.

I regularly analyzed the outcomes and adjusted the plan accordingly. In additions, I oversaw a team to execute the plan year-round. We produced and distributed:

• Weekly paper and electronic news
• One of the best public school websites in the district
• Monthly newsletter
• Social media
• Promotional materials and collateral
• Literary magazine as part of language-arts curriculum